Marc Friedberg, CFA is the Principal of Bluebird Alts Advisory LLC and a senior investment executive with deep expertise across private markets, OCIO strategy, and institutional portfolio management.

 

As Head of Alternative Solutions at Wilshire Associates — a $1.5 trillion AuA adviser — he led the firm's private markets advisory efforts across private equity, venture capital, and real assets , overseeing discretionary portfolios and OCIO mandates for endowments, foundations, public pension plans and multi-family offices.

 

Marc founded Bluebird Alts Advisory to deliver institutional caliber of counsel independently — with no product shelf, no distribution conflicts, and full alignment with the client.